logo worship

everyone wants to do a logo - but even though, to the world, it seems like the simplest piece of a company's visual system - it's probably the most complicated of undertakings. there's no illustrator button or key command that you can push to "create a mark that will identify the company's entire persona, stand out and last forever and look equally as good on a letterhead as it would on a website."

there are many sucky logos and many great designers that have done them. you see them all around. that's why we worship the designers that have mastered them. david airey writes a nice post on some of the best notable logo designers. not like we didn't know who they were anyway - but getting a refresher on what's really awesome can't do anything but inspire us to do better.